We tend the gardener, not the garden.
The names, notes and numbers of the people you love never leave your phone. Bloom never reads your messages, never tracks anyone else, and sells nothing. When you want to tend a plant together with someone, they have to say yes first, and either of you can stop at any time.
Last updated: October 2026
What never leaves your device
The names of the people you tend, their phone numbers and handles, your private notes, your drafts, and your worksheet answers are held in your phone's secure storage — the iOS Keychain or Android Keystore. They are never sent to us. If our database were ever exposed, it would not reveal who is in your garden.
What Bloom keeps on its servers
Your account email address, and the garden itself: one record per plant with the care it needs, the day and month of a birthday if you added one, your care history, the answers you gave when you planted it, and any garden tabs you made. These records carry no names. We do not store birth years.
Sharing a plant
If you invite someone to tend a plant with you, you type their email address and it is sent to our servers, where it is immediately turned into a hash — we keep the hash, never the address itself. Any note you attach is stored until the invitation closes (when it is answered, when you delete it, or after 5 days), then deleted with it, and your own email is shown to the person you invited. Once they accept, you both see the plant's health and every care log on it, including the ones made before. If they already have a plant for you in their own garden, they may combine it with the shared one, and then you'll see its care logs too. Either of you can stop sharing at any time, and you each keep the plant, with your own care logs. This is the one moment Bloom sends a contact detail anywhere.
About plant health
Bloom does give every plant a health level — that is the metaphor doing its work. It is calculated from what you choose to log, and it describes how much care a relationship has had lately, not the worth of a person. Only you see it, unless you share the plant: then the person you share it with sees it too. It is never used to rank anyone, and never sold.
What we never do
We do not read your messages. We do not open your contact list, photos, camera, or microphone. We do not collect your location. We do not show ads, and we do not sell or share your data. The app itself carries no analytics or crash-reporting service of any kind.
Your waitlist email
If you joined the waitlist, we stored your email address to let you know when Bloom is ready. We won't use it for anything else. To remove your address, write to us at hello@realbloom.life.
Analytics on this website
This website uses Umami — a cookie-free analytics tool — to understand aggregate page traffic. It does not follow you across sites. The Bloom app contains no analytics at all; this applies to these pages only.
The full documents
This page is a plain-language summary. The complete Privacy Policy and Terms of Service are available in English. You accept the Terms when you create an account; the Privacy Policy sets out what happens to your data.
Changes
If our privacy practices change materially, we'll update this page and revise the date above.
Contact
Questions or requests? Reach us at hello@realbloom.life.